The
static visual rhetoric is an image of a happy obese child with unhealthy foods
all around him. The genre of this image is a sketch. It is a colorful image
with all the food in the usual colors that it would actually be. The purpose of
this image is to warn that the unhealthy foods shown in the sketch will make a
person gain weight. Although the little boy in the image is very happy, he is
also overweight and his tight-fitting clothes emphasizes this, as his stomach is
emerging out from under his clothes.
Children
are most likely the target of the message of this image because the person in
the image is a child. Also, children are known to be more inclined to like and
eat foods similar to those in the image than people in the other age groups.
The fact that the young boy is happy surrounded by all the unhealthy food but also overweight, is a symbol of how the temporary satisfaction of sweet and fat
foods could result in the unintended problem of obesity. Thus, warning against the indulgence of appetizing unhealthy food such as ice cream, candy, and cake.